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Going “Glocal” With a New Kind of CSR Report
I’m having a ball referring to the CSR report we launched in Israel last week as a “glocal” CSR report (English, Hebrew). Although, it’s not my invention, I think glocal is a great word because it does...
View ArticleWhether there is anything left to say on the digital divide ?
With the constant buzz about closing the digital divide, is there really anything left to say? I didn’t think so until I met Prof. Sheizaf Rafaeli. Prof. Rafaeli is head of the Center for the Study of...
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No Wonder Profitable and Responsible Rhyme
OK. So, poetry purists might disagree about the rhyming, but a lot of us (who maybe aren’t such great poets) believe those words definitely do go together. Today (December 5) is International Volunteer...
View ArticleDeck the Halls and Communicate… Right on into 2008
As we come to the end of 2007, I was reflecting on all the things that go into making a successful CSR program. First, there are the obvious ones, such as measurable positive impact on the community...
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Breathing Life into CSR Reporting
Not too long ago, I participated in the second Israeli Conference on Corporate Social Responsibility at Tel Aviv University,Israel. The goal of this conference was to encourage more companies in Israel...
View ArticleGreat Minds Take Responsibility in the Middle East
It’s not often that any of us mortals get to be in royal company, but that’s where I found myself a few days ago (metaphorically speaking). Just as I finished working on the Intel CSR report for the...
View ArticleMarketing is Only Marketing when it’s Sustainable
I had the pleasure of participating in last week’s annual assembly meeting of the CSR Europe organization which was a perfect opportunity to distribute Intel’s European CSR report to many of my CSR...
View ArticlePositive Thinking: More than Just a Mantra
Think positive. It might be an overused, even clichéd mantra, but it’s the perfect call to action as we celebrate Intel’s 40th anniversary. To mark four decades of technological excellence, thousands...
View ArticleCalifornia CSR Recognition –It Sure Feels Good
A pat on the back is never our main reason for doing good things but, as a CSR professional, it always feels good when our efforts are publicly recognized. So I was thrilled to learn just last week...
View ArticleWeb 2.0 and CSR – Getting the most out of virtual communications
About a week ago, I took part in the annual Maala Conference. In addition to the valuable seminars I attended, I had the opportunity to present our blog in the panel which discussed the role of Web 2.0...
View ArticleAbout The Happiness of Giving
I recently had the privilege of attending a fascinating lecture delivered by Wendy Liu, Assistant Professor of Marketing at UCLA Anderson School of Management, during her visit to Haifa University. She...
View ArticleThe Resourcefulness of Waste
Albert Einstein said that we cannot solve our problems with the same thinking we used when we created them. Today, that philosophy is particularly relevant to the state of the environment. The...
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Intel’s “Greenest” Building Unveiled
With natural light coming from the warm Mediterranean sun, shade courtesy of a rooftop garden, and a data center running energy efficient Intel “Nehalem” processors, the new Intel Development Center...
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A Reason to Celebrate
This post focuses on one of my favorite examples of how, given the opportunity and encouragement from a company like Intel, young people can make big changes. For the past seven years, Intel Israel has...
View ArticleThe Value of Centralized Localization
If there’s anything I’ve learned in my years of working in CSR at Intel, it’s that one size almost never fits all. Whether it’s in the programs run in different countries and regions, or in how...
View ArticleGen Y’ers Vote for Meaning over Money
I recently read an interesting article about Gen Y’ers in the Harvard Business Review, written by three people from the Center for Work-Life Policy. Two large-scale surveys were conducted to determine...
View ArticleHR, CSR and George Clooney
HR, CSR and Clooney. Whoever would have thought these three words could go together in a sentence? Yet, for me, they actually do belong together, because somehow the film “Up in the Air” starring...
View ArticleLeaving Your Ego in the Parking Lot
Collaboration is apparently the new buzz word in CSR – that is collaboration between businesses, NGOs and governments. (I like to think that collaboration between individuals in CSR can hardly be...
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336 Boxes of Love Go a Long Way
This post was written in collaboration with Andrew Riha, Intel Europe Corporate Affairs. Full of positive energy and good will, December is one of my favorite months. And no wonder, as it hosts so many...
View ArticleConnection 11
iPhones, iPads, Blackberries, netbooks. Being connected has become a central theme in our lives. With an arsenal of gadgets, we access the Internet and each other 24/7. For my role working in CSR,...
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For the time-challenged: 60 second CSR bites
Revital Bitan leads corporate responsibility at Intel EMEA – Europe, Middle East, and Africa. An ice breaker I find really fun is the “60 second” game: describe yourself in 60 seconds. It is always...
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Meeting the President & Going Social: the Intel Israel CSR Report is on the Move
Two weeks ago, we were honored to host the President of Israel, Mr. Shimon Peres, at the Intel Israel campus. Intel Corporation Vice President and Global Corporate Affairs Manager Shelly Esque, who...
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Social Innovation: The book
I wish to take the opportunity to write a few words about a new book titled “Social Innovation: Solutions for a Sustainable Future”, edited by Rene Shmidpeter and my Intel colleague Dr. Thomas Osburg....
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In CSR reporting – everything is local!
Last month, Intel Israel published its annual Corporate Social Responsibility (CSR) report. This is a localized version of Intel’s global corporate CSR report with a focus on Intel’s CSR performance in...
View Article3 Reasons Executives Should Volunteer
An MBA degree is traditionally perceived as the key training program for future business leaders. However, without diminishing the value of academic MBA training, I feel that the current business...
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The Exponential Power of Collaboration for STEM Success
While the high-tech industry continues to bloom in Israel – gaining the country international recognition as the “Start-Up Nation” – the number of young people studying high-level math and sciences...
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Intel expanding green power purchasing to Israel
At the Eilat-Eilot International Conference, the leading renewable energy event in Israel, Intel announced it has acquired solar attributes and green power credits in Israel equivalent to over...
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Twice as Proud: Celebrating Important Corporate Responsibility Milestones for...
By Revital Bitan This time of the year is always very special for me, with Intel Corporation publishing its Corporate Responsibility Report followed shortly by our process to adapt and localize the...
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Intel Israel engineers alleviate elderly loneliness during the Coronavirus...
The approaching of the “Seder”, the festive Passover dinner celebrated by Jews in Israel and across the globe, attracted heightened attention to the loneliness felt by older people this year due to the...
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Intel Israel Publishes its Localized Corporate Social Responsibility Report...
Intel Israel recently published its localized Corporate Responsibility Report for 2019-2020. This edition recaps a decade of unprecedented accomplishments that we are extremely proud of, and it...
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